Information marketing has taken the internet by storm. As more and more people begin utilizing digital information, and reading and learning online, more opportunities open up for information marketers.
If you have specialty information or have a passion for a topic, information marketing may be the perfect work-from-home business model for you.
What Is an Online Infopreneur?
An online infopreneur is someone who makes a living selling information. It can be a very profitable business model.
An example is someone who is an expert when it comes to bird training. They have a passion for or a strong interest in training birds.
They might create training manuals, videos and courses on how to train your pet bird. The information could range from beginner tips to advanced tricks like how to train your parrot to play dead.
Sounds crazy, right? I mean, who needs to train their parrot to do that? Believe it or not, there’s a market for it.
Here are some of the products you can sell as an infopreneur:
- Printables and cheat sheets
- Special reports
- Online courses
- Audio books
- Exclusive video content
- Pre-recorded lectures, seminars and workshops
One thing you may have noticed is that all these products are digital. They are all online. Once you have created the original product, you can sell the same product over and over again for no additional work or cost!
This is why the digital infopreneur model can be very lucrative, and easy to run once it’s all set up.
Find Your Niche
An online infopreneur’s first job is to determine where their passions and expertise lie and if there’s a market for it.
You might begin by making a list of the topics you’re knowledgeable in or passionate about. Then you begin your research. Using keyword research tools and investigating online, you’d look to see if people are searching for that topic.
Continuing with the parrot training topic, perhaps that infopreneur began with a passion for birds. They found during their research that many people were struggling with their exotic birds.
They were biting and screaming and being generally unruly. This infopreneur then saw that there weren’t a lot of other businesses providing information on the topic. In short, there was a good demand for the information but not much supply. This is the perfect opportunity to create an information marketing business.
So your first step is to find your interests and passions. Your second step is to research them for profitable niches. A niche is a specialty topic. It can also be a demographic like teen bird trainers or bird training in the desert south-west. Or it can be a skill level – beginner bird training, for example.
The more you niche down, the more likely you are to become one of the premier experts in that field! And of course, by selling info products online you can reach a global market, so you may have more potential customers than you realise. Just make sure, using the above-mentioned research tools, that there is at least some interest online in your topic.
Create Your Content
Once you’ve chosen a niche, it’s time to create your website and information products.
Your website will be dedicated to helping your audience learn what they need to know or want to know about your topic. You might post free article or video content. You may offer free reports and digital downloads to build up an email list who you can sell to further down the line.
It’s best to have your own website to sell your products from so that you retain control, but you can publish free content to drive people to your website in various ways. The most popular right now are:
- Blog posts on your website
- YouTube videos
You will need to stay aware of new social media platforms and trends in your niche where you can find your audience.
Once you have people interested and accessing your free information, you can take them to the next step which is to offer them a product to buy. Often this is an e-book, an online course or a video series.
The information products that are successful generally solve a problem for their audience. For example, “How to stop your parrot from biting.” You may uncover common problems during your research, or you may need to do additional research to find the answers.
If you have a passion, interest or specialty knowledge about a topic, consider using that to create an information marketing business. It’s a great way to make an income. Some information marketers have gone on to make millions from their books, courses and videos.
To your success!